Facebook Advertising and Google Adwords

Social Media Marketing Agency in Edmonton, Alberta | Consulting, Advertising, and Brand Awareness

Facebook Advertising and Google Adwords

January 24, 2018 Uncategorized 0
Facebook advertising

Facebook Advertising and Google Adwords

The 2 biggest online advertising platforms are without a doubt Google and Facebook

The reason for this is because people advertise where their audience is! And everyone is on FB and Google.

Advertising on either one of these platforms is accessible to everyone, but not everyone knows how to squeeze the best results per dollar spent.

The most important thing in advertising is the outcome, therefore everything has to be measured.

If you advertise on the radio, Newspaper, Magazines, you will never know if you are getting a single set of eyes or hears on your ad! And that is called “Gambling”, you are throwing money at this ad and hoping someone saw it or will act upon it.

Unfortunately, nobody will buy a magazine for the ads, and nobody listens to the radio for the ads, so the second the ad is over, nobody will even remember it. And if they ever need to find a company that provides a certain service, they will pull out their phone, google it and will call one of the top results that show up!

Before even starting an advertising campaign, the goals must be decided along with several very important factors:

  • What are you looking to achieve from this?
  • Who is your target audience (Age, sex, location, interest, problems, finances, groups, if using competitors, etc)
  • Do you want to create brand awareness, generate product sales, find leads, or show yourself as the expert in an area?
  • What is your budget?
  • What is your (LTCV) Long Term Customer Value?
  • Are you looking for short term results or long term?
  • Who are your competitors?
  • who are the biggest influencers in this niche?

Don’t worry if you don’t know all the answers to the above questions, we can figure those out.